Directed architecture and on-time delivery of a multi-tenant SaaS attribution platform, navigating multiple architectural pivots to launch on a committed timeline. Engineered a proprietary Confidence Score algorithm synthesizing time correlation and UTM evidence to solve fintech's "dark social" attribution problem connecting TikTok/Instagram activity to GA4 revenue data. Built async pipelines for real-time revenue tracking.
- Django
- React
- AWS
- GCP
- Celery
- Redis
- GA4 Data API